ITV has today unveiled a major rebrand for Emmerdale, which includes new opening titles and updated logos.
The soap’s new look will appear on screen for the first time on Monday, reflecting a modernisation of the long-running programme and ITV’s long-term investment in its future.
Emmerdale‘s new titles continue to show the drama’s picturesque rural backdrop, but also aim to depict its location as a “dynamic yet authentic village of hidden depths, where what you see isn’t always what you get”, the broadcaster said.
The sequence has been shot in HD and begins with a sweeping woodland shot, which leads to a peek behind closed doors into three iconic sets – the Dingles’ house, The Woolpack and Home Farm.
A collection of new logos have been created in order to reflect “different facets of the village” while the well-known Emmerdale theme music has been refreshed with a modernised new orchestra recording.
Emmerdale‘s revamp was masterminded by branding agency Lambie-Nairn, who were commissioned by ITV Creative for the project.
Speaking of the new-look Emmerdale, the soap’s executive producer Steve November commented: “Our aim is to refresh perceptions of the programme. Emmerdale has a unique voice and we wanted to reinforce that by giving it a fresher, more contemporary feel, to reflect the richness and diversity of its characters and storylines.”
ITV also recently invested £5 million into refurbishing Emmerdale‘s studios in Leeds.