Posted by: Kimbaforeva | May 27, 2011

‘Emmerdale’ unveils new logo and opening titles

ITV has today unveiled a major rebrand for Emmerdale, which includes new opening titles and updated logos.

The soap’s new look will appear on screen for the first time on Monday, reflecting a modernisation of the long-running programme and ITV’s long-term investment in its future.

Emmerdale‘s new titles continue to show the drama’s picturesque rural backdrop, but also aim to depict its location as a “dynamic yet authentic village of hidden depths, where what you see isn’t always what you get”, the broadcaster said.

The sequence has been shot in HD and begins with a sweeping woodland shot, which leads to a peek behind closed doors into three iconic sets – the Dingles’ house, The Woolpack and Home Farm.

A collection of new logos have been created in order to reflect “different facets of the village” while the well-known Emmerdale theme music has been refreshed with a modernised new orchestra recording.

Emmerdale‘s revamp was masterminded by branding agency Lambie-Nairn, who were commissioned by ITV Creative for the project.

Speaking of the new-look Emmerdale, the soap’s executive producer Steve November commented: “Our aim is to refresh perceptions of the programme. Emmerdale has a unique voice and we wanted to reinforce that by giving it a fresher, more contemporary feel, to reflect the richness and diversity of its characters and storylines.”

ITV also recently invested £5 million into refurbishing Emmerdale‘s studios in Leeds.


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Responses

  1. woo! finally 😀 been waiting for the new titles for aaagees!

  2. That’s all very nice, but I would have preferred Emmerdale had spent the money on keeping Marc Silcock!

  3. The theme music sounds absolutely god-awful now.

  4. And how much money did they spend on this? I’d ask for a refund! Who wants to see the Dingles’ front room or someones legs in the Woolpack?? I’d rather see shots of the gorgeous scenery the dales are famous for. And as for the theme tune, I agree with Charlie – god awful!

  5. THE NEW EMMERDALE FARM THEME AND LOGOS ARE AWFULL LIKE MOST PEOPLE WHEN I HEAR IT READY TO COME ON I INSTANTLY MUTE IT ON THE REMOTE AS THE THEME MUSIC IS AWFULL TO LISTEN TO SOUNDS LIKE 3 TUNES ALL ON AT THE SAME TIME THEY SHOULD HAVE LEFT WELL ALONE AS FOR THE LOGS THERE DAFT IT WAS BETTER WHEN WE SEEN THE NICE PICS OVER LOOKING THE COUNTRY DALES

  6. heres a good itv producer of emmerdale nobody likes the new logos and themes so why dont you put the original one back showing the country side dales but this time replace it with hd version that would be so much better and with original music but in hd doesnt that sound so much better


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